Ttbby Is Finding His Rhythm, Trusting The Vision, and Preparing for What’s Next
I remember the first time I heard Ttbby. It was around this time last year, when he released the initial iteration of Where Were You?, and I was completely blown away by what I was hearing. He has an incredible ear for production. Much of what you’ll hear from him is boastful, hard-hitting, and aggressive in all the right ways. It’s rugged, it’s mean; His sound is built for the speakers, meant to be experienced at peak volume. But as impressive as his production choices are, it wasn’t just the sound that drew me in.
I found myself even more intrigued by him as a lyricist. His flow is distinct, effortless, and carries the kind of confidence that comes from someone who knows they have something special. There’s a great Southern swag built into his music, but what makes Ttbby stand out is just how authentically he makes it his own.
The Beaumont, Texas, native has spent the better part of the past year establishing himself as a name worth knowing. His album, Where Were You?, has made waves across the internet, with a steady stream of visual content keeping his name in conversations throughout 2026.
Earlier this year, he returned with the deluxe edition of the project, giving listeners another reason to revisit his world while further introducing himself to an audience that continues to grow. If there’s one thing Ttbby understands, it’s the formula behind a great record: production that commands your attention, paired with a dynamic flow that keeps you interested and wanting more. It’s that combination, along with his presence on the mic, that has made him one of our favorite artists to watch and one you should know.
What makes him even more interesting is the contrast between the music and the person behind it. Ttbby keeps to himself, and carries a relatively quiet presence outside of his artistry. But there’s a clear understanding of what it takes to build something meaningful and sustain it in an industry that rarely slows down. His creative instincts have given him a sound and identity that are entirely his own, and the momentum behind his music suggests there’s plenty more to come.
We had the opportunity to sit down with the star to discuss the realities of stepping into the spotlight, the meaning and symbolism behind Where Were You?, the journey of finding his footing as an artist, and everything he has his sights set on next. With plenty more on the horizon, this is only the beginning of what we believe will be a defining run.
You can check out a great interview below.
Cherry: I wanted to congratulate you on Where Were You (WWY?). It’s the album I always play in the gym. How has the reception been around the project this year?
Ttbby: I appreciate it. It’s been pretty cool. Being a rapper is the newest part of it for me. I worked on Where Were You for about two years. It’s kind of new, but for the most part, it feels normal. I have a better understanding of what’s going on, and that’s been the biggest shift.
Cherry: It seems like you’re also starting to see how much your life is changing by the day.
Ttbby: For sure. It’s not like I woke up one day and everything was different. I woke up one day and everybody was feeling my music. That’s the biggest difference. It’s new. I don’t really like attention like that, but it’s cool.
Cherry: You came down to Atlanta recently to work with Sonny Digital, right? How was that experience?
Ttbby: It was live. That’s my boy. My favorite 21 Savage album has Sonny’s production on it.
Cherry: Let’s take a step back. Talk to us about growing up in Beaumont, Texas, and how that’s played a part in your early career.
Ttbby: Being able to adapt is the biggest thing. I haven’t lived there in a while, but growing up there made me ready for whatever comes my way because it’s super unpredictable.
I’m not big on a lot of things that come with this rap stuff, so I don’t be around a lot of people. I’ll go to the studio and record by myself.
Cherry: There’s so much growth I can hear between your first project, A Thin Line, and Where Were You? What have you learned about yourself in between those two projects?
Ttbby: When I made A Thin Line, I was in a situation where I didn’t know what to do. I was freestyling at that time, going to the studio to stroke my own ego. There was no rollout or anything, but I learned a lot.
WWY wasn’t supposed to come out when it did. The rollout kind of forced my hand to release it earlier than expected. The difference now is having the knowledge to plan things out. After I dropped WWY, I went on tour with bby mutha. I was locked in for this project.
Cherry: There’s so much symbolism in the house you’ve used on various covers and even in the way you shoot your videos. Talk to us about how that came about.
Ttbby: It’s real simple. We shot “Cirque De Soleil” at this warehouse but didn’t get to shoot the cover there. When we left, we spotted a fire department with a cool wall, but the pictures didn’t look good. The house was across the street, shining and glowing, so we decided to use it.
The album cover wasn’t originally supposed to be the one it became. Doing the deluxe is how using the house came about. We wanted to get everyone back into understanding what was going on and reintroduce the cover by using the house consistently. Everything has been divine timing.
Cherry: Is that the same house that got torn down, which we see on the cover of Dingy?
Ttbby: Yeah. I wanted to buy it, but we were honestly expecting it to get torn down because of what was happening in the neighborhood it was in. We got a great full year out of the house.
Cherry: I’m excited to see how you continue to get creative going into 2027, especially with the house being gone and more people continuing to become familiar with you.
Ttbby: We’re going crazy. I’m ready for the new year because there was only so much more we could do at the house. All the new stuff I’m getting ready to drop is at newer locations.
Cherry: Is next year still about pushing Where Were You, or are we looking at a new album?
Ttbby: I’m working on a new project right now. The next single is going to be with LYNN. I’ve got a few more singles to release before the project. I’m very confident in it. Next year is going to be the one.
Cherry: What’s the biggest thing you want to accomplish in 2027?
Ttbby: I want things in music to feel normal. I’m still nervous about some things and under-confident in areas where I should be more confident. That’s what I mean. I want to be 100% confident in every move I make without feeling like I need a second opinion.
